Summary: OLIVE YOUNG launches 2025 OY AWARDS campaign

Why It Matters: The store is shifting its focus from specific brand promotions to a major annual awards event. This helps them highlight top-rated products and create urgency with a new countdown timer.

What Changed:

  • Added a live countdown timer showing days, hours, minutes, and seconds at the top of the page.
  • Replaced the "Anua Rice Editions" featured link with "2025 OY AWARDS."
  • Updated several brand-specific banners to new featured products including Beauty of Joseon, fwee, and Round Lab.
  • Added social media share buttons for Facebook and Twitter.
  • Updated the footer with a "SAVE US$20 with OLIVE YOUNG APP" promotion.
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