Summary: Hearns Hobbies launches 10% referral rewards

Why It Matters: The competitor is trying to grow their customer base by giving discounts to people who invite their friends. This could help them get new customers at a lower cost than traditional ads.

What Changed:

• Added a new "Referral Rewards" program to the top of the page.
• Introduced a "Give 10%, Get 10%" offer for successful referrals.
• Updated the page title to focus on "Hobby Brands In Australia."
• Removed a large list of specific brand links from the bottom of the page.