Summary: Sender adds SMS marketing and industry solutions

Why It Matters: The product is moving beyond just email to become a multi-channel marketing tool. They are also targeting specific types of businesses like Ecommerce and SaaS with tailored pages.

What Changed:

• Added SMS marketing features including text campaigns and automation.
• Launched new industry-specific sections for Ecommerce, SaaS, B2B, and Nonprofits.
• Added a "Compare Sender" section specifically targeting Mailchimp users.
• Expanded the resource library with a new "Sender Academy" and training videos.
• Updated the navigation menu to include detailed feature categories like Lead Capture and Reports.
• Added a cookie consent banner and updated compliance badges (ISO Certified).
• Included new customer testimonials that emphasize ease of use compared to competitors.