Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users understand exactly who is hearing their brand mentions or competitor ads.

What Changed:

• Added a new section for "Deep Audience Demographics" including age, gender, income, and political leaning.
• Introduced "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Added "Reach Score Algorithm" details to explain how they measure podcast influence.
• Launched "Similar Shows Discovery" for competitive benchmarking.
• Added "Contact & Social Intelligence" featuring verified emails and follower counts.
• Updated the total count of searchable transcripts to 47.3M+.