Summary: Gearbox Coffee Roasters switches to English and launches 2025 seasonal products.

Why It Matters: The brand is shifting its primary website language from Italian to English, likely to reach more international customers. They have also updated their inventory with new 2025 seasonal coffees.

What Changed:

  • The website text was translated from Italian to English (e.g., "Firenze, Italia" became "Florence, Italy").
  • The product list was updated to include "Racing Santa 2025 – Christmas Coffee."
  • New coffee origins were added, including Guatemala Finca El Socorro and Costa Rica Finca El Salitre.
  • Older product listings for Kenya Gatina and Finca Volcan Azul were removed.
Track companies like gearboxcoffeeroasters.coffee
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →