Summary: Diptyque launches New Year gift with purchase

Why It Matters: The brand is shifting its marketing from holiday gift-giving to New Year resolutions. They are using a high-value gift with purchase ($200 minimum) to maintain sales momentum after the December peak.

What Changed:

• Added a new promotional banner offering a free perfumed notebook on orders over $200 with code NEWYEAR.
• Updated the homepage headline from "Winter Scents" to "Capture your New Year’s wish."
• Reorganized the navigation menu to prioritize "New & Trending" over "Gifts."
• Changed the featured product section from individual perfumes like Orphéon to "Iconic Fragrances" and customizable sets.
• Added new decorative items to the catalog, including the Do Son panoramic tray.