Summary: SSENSE ends FW25 sale and updates featured brands

Why It Matters: The removal of the "70% off" sale banner suggests a shift from clearance to full-price new arrivals. Changes in featured designers like Rick Owens and Mihara Yasuhiro indicate which brands the competitor is prioritizing for the new season.

What Changed:

• Removed the "up to 70% off FW25 styles" promotional banner from the top of the page.
• Updated featured designers from MFPEN and Rier to Rick Owens and Still Here.
• Changed the secondary featured designer section to Mihara Yasuhiro for both men and women.
• Added a new editorial story titled "The Best SSENSE Stories of 2025."
• Updated the copyright year in the footer from 2025 to 2026.