Summary: eSIM io removes 25% gift bonus promotion

Why It Matters: The competitor has removed a significant financial incentive for users to top up their balance or buy plans. This may signal a shift away from aggressive discounting or the end of a seasonal marketing campaign.

What Changed:

• Removed the "25% GIFT on all purchases" banner and promotional text.
• Removed the "Top Up Now" call-to-action button associated with the bonus.
• Removed the cookie consent and privacy preference center details from the main page view.
• Cleaned up repetitive customer review blocks that were appearing multiple times in the previous version.