Summary: Hobbies Direct launches major RC bundle sale

Why It Matters: The store is now focusing on "Bundle Deals" and "Team Packs" to move more inventory. This strategy increases the average order value by selling vehicles and accessories together at a discount.

What Changed:

• The homepage headline changed from "Australia's Leading Hobby Shop" to "Shop Sale Items and Find Hobby & RC Bargains Today."
• A new "Sale" landing page was added with 147 discounted products.
• New "Performance Packs," "Team Packs," and "Essentials Packs" were introduced for brands like Atrek, Xinlehong, and Rovan.
• Added a "Blog" link to the top navigation menu.
• The "Next Dispatch" timer was updated to remove the "days" (d) indicator, focusing on hours, minutes, and seconds.