Summary: Urban Armor Gear adds Original Art case collection

Why It Matters: The competitor is expanding their product catalog with high-margin, design-focused accessories. This move targets customers who want both rugged protection and unique visual styles.

What Changed:

• Added a new "Original Art" product section to the homepage.
• Introduced 12 new Pathfinder Case designs including Neo Camo, Orange Topography, and Floral Merlot.
• Added a "Trending Gear" carousel featuring cases for iPhone 17, 16, and 15 models.
• Implemented a new cookie consent banner at the top of the site.
• Updated the footer with links for "Data Access Request" and "Do Not Sell My Personal Information."