February 23, 2026 ongoing Get alerts for hmart.com

Summary: H Mart replaces Dongwon with Ajinomoto in menu

Why It Matters: The main navigation menu now highlights a different major food brand. This suggests a shift in which partner brands are being featured most prominently to shoppers.

What Changed:

  • The top navigation link for "Dongwon" was replaced with "Ajinomoto."
  • Several products in the "Recommended For You" section were updated, including new deals on Strawberry Milk and Shrimp Crackers.
  • The "New Arrivals" section was refreshed with Nature Granola and various types of Kimchi.
  • Prices were updated for several items, such as Premium Grade Rice increasing from $17.99 to $24.99.
  • The "Back in Stock" list was updated with Shin Cup Noodle Soup and Probiotics Dairy Drinks.
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