Summary: The INKEY List promotes Advanced 0.2% Retinal Serum

Why It Matters: The brand is shifting its "Most Popular" section to focus on high-performance anti-ageing products and bundled kits rather than basic hydration staples.

What Changed:

• Advanced 0.2% Retinal Serum moved to the top of the "Most Popular" list.
• Hyaluronic Acid Serum was removed from the featured popular items.
• PHA Toner and Oat Cleansing Balm were added to the popular product rotation.
• Blemish & Breakout Clearing Kit was added to the featured list to promote multi-step routines.
• Dewy Sunscreen and Caffeine Scalp Treatment were removed from the main popular highlights.