Summary: Synthesia cuts entry price to $18 per month

Why It Matters: The competitor is making their tool much cheaper to attract more users. They are also moving to a "credits" system to track how much people use their AI features.

What Changed:

  • Lowered the starting price from $29 to $18 per month (a 38% saving).
  • Introduced a "Credits" system as a shared currency for all AI features.
  • Added a new "Basic" free plan that includes 1,200 credits per month.
  • Updated the "Starter" plan to include 14,500 credits per year on the annual billing cycle.
  • Integrated Google Veo 3.1 and OpenAI Sora 2 for creating short video clips.
  • Added a detailed comparison table showing features like AI Dubbing, Personal Avatars, and SSO.
Track companies like synthesia.io
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →