Summary: Hootsuite adds Social Media AI Assistant

Why It Matters: Hootsuite now offers AI tools to help users with social media tasks. This could make their product more useful for creating content and understanding trends.

What Changed:

• Added "Social media AI assistant" to the top features list

• Added a new section called "Strategize smarter with social-first AI"

• Introduced "OwlyGPT" as an AI assistant

• Updated the main headline to "Drive real business impact with real-time social insights."

• Removed "Courses" from the resources menu

• Changed a case study title from "How a retail brand used Hootsuite to increase sales by 750%" to "Social media competitor analysis: Free template for 2025"

• Replaced customer testimonials with new ones, including specific quotes and user details

• Updated social media post examples with new dates and content

• Launch a similar AI assistant feature

• Update your website to highlight AI capabilities