Summary: Salesforce to acquire Cimulate and rebrands Commerce Cloud

Why It Matters: The company is doubling down on retail AI by buying a new technology partner. They also renamed their main shopping tool to show that AI "agents" are now the core of the product.

What Changed:

  • Announced a deal to buy Cimulate to improve their tech stack.
  • Renamed "Commerce Cloud" to "Agentforce Commerce."
  • Added new performance data claiming a 29% increase in digital revenue for users.
  • Updated the page to focus heavily on "guided shopping" and "merchandising" AI agents.
  • Added a new section for "Salesforce CTOs" who act as expert advisors for big customers.
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