Summary: Synthesia cuts entry prices by 38%

Why It Matters: The platform is becoming more affordable for smaller teams and individuals. By lowering the starting price to $18 per month, they are likely trying to attract users who previously found the tool too expensive.

What Changed:

• Lowered the starting price for the Starter plan from $29 to $18 per month (billed yearly).
• Updated the Creator plan price from $89 to $64 per month (billed yearly).
• Introduced a "Credits" system as a shared currency for all AI features like video generation and dubbing.
• Added Google Veo 3.1 and OpenAI Sora 2 integrations for creating 8-second video clips.
• Changed the homepage focus from a "Series E" funding announcement to a pricing comparison page.
• Increased the number of personal avatars included in the Creator plan to five.