Summary: HeyGen launches unlimited video generation plans

Why It Matters: The product has moved from a credit-based system to unlimited video creation for paid tiers. This significantly lowers the cost-per-video for high-volume users and changes how the market values AI video production.

What Changed:

• Added "Unlimited videos" to Creator, Pro, Business, and Enterprise plans.
• Introduced a new "Pro" tier at $99/mo with 4K export and 10x more generative usage.
• Updated the "Free" plan to include 3 videos per month at 720p.
• Added "Avatar IV" access across all tiers with varying duration limits.
• Included new collaboration features like video draft commenting and team seats for $20/month.
• Highlighted a new "Video Agent" feature and "Generate Looks" for custom avatars.