Summary:
TaxJar replaces sales contact with free trial
Why It Matters:
The company is moving from a sales-led approach to a self-service model in their footer. This makes it easier for new users to test the software immediately without talking to a person first.
What Changed:
- The footer call-to-action was updated from "We’re here to help!" to "Ready to get started?"
- The "Contact sales" button was replaced with a "Start a free trial" button.
- New text was added highlighting a 30-day trial period with no credit card required.
- A small text fragment "ess: Submit" was added to the bottom of the page.