January 8, 2026 ongoing Get alerts for yelp.com

Summary: Yelp adds Agentic AI and B2B data products

Why It Matters: The platform is expanding beyond consumer reviews into business-to-business data services and AI-driven tools. This suggests they are finding new ways to make money from the data their users provide.

What Changed:

  • Added "Agentic AI" to the Yelp for Business data product suite.
  • Introduced "Yelp Data for B2B" and "Yelp Data for B2C" as distinct offerings.
  • Added a new "Start a Project" feature and a "Home & Garden" category to the main navigation.
  • Updated the footer with a partnership with RepairPal for auto repair estimates and guides.
  • Expanded the homepage to include a "Turn chaos into calm" section featuring professional organizers.
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