Summary: Kount migrates website to Equifax.com

Why It Matters: Kount is fully integrating its digital presence into its parent company, Equifax. This change often signals a shift from a standalone brand to a corporate product line, which can lead to changes in how they sell to and support customers.

What Changed:

• Added a prominent "We’re Moving!" announcement at the top of the page.
• Redirected primary calls-to-action to Equifax.com identity and fraud pages.
• Removed the main navigation menu, including links to "Why Kount," "Solutions," and "Industries."
• Removed the "Talk to an Expert" contact form and the "Pricing" page link.
• Deleted the footer section containing resource links, social media icons, and company information.
• Reduced total page content by over 70%.