Summary: Braze launches BrazeAI Decisioning Studio™

Why It Matters: The platform is moving beyond simple messaging to autonomous AI agents that make real-time decisions about what, when, and where to send content to each customer.

What Changed:

• Replaced the general platform introduction with a dedicated focus on BrazeAI Decisioning Studio™.
• Added detailed sections for "Context," "Intelligence," and "Interaction" to explain how AI agents work.
• Introduced "Field Data Scientists" and an "AI Success team" as human support services for AI implementation.
• Added a new FAQ section specifically addressing AI decisioning versus traditional A/B testing.
• Shifted the value proposition from "cross-channel messaging" to "optimizing business KPIs" and "bottom-line impact."