Summary: Mighty Paw added a "Pay What You Can" section and a "Refer Friends" link to their website.

Why It Matters:

  • The "Pay What You Can" feature suggests Mighty Paw is experimenting with flexible pricing models, potentially to increase accessibility, attract new customers, or clear inventory.
  • The "Refer Friends" link indicates a new focus on leveraging existing customer loyalty for growth through word-of-mouth marketing.

What Changed:

  • Added a "Pay What You Can" section with the text: "Pay What You Can Pay What You Can Pay What You Can Submit your offer. We'll review your offer and respond to accept, decline"
  • Added "Refer Friends" at the end of the content.
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