Summary: Zoho CRM adds AI agents and generative AI tools

Why It Matters: The product is moving beyond basic data storage to active sales assistance. This helps sales teams automate more of their daily work and get better predictions about their deals.

What Changed:

• Added a new "AI" section to the features menu.
• Launched specific AI tools including AI Agents, Generative AI, and AI for emails.
• Introduced "CRM for everyone" as a new customization feature.
• Added new industry-specific versions for Automotive, Life Sciences, and Financial Services.
• Updated the "Recent Launches" section with a new Spend management platform and a Digital Adoption Platform (DAP).
• Rebranded their retail POS system under the main product navigation.