Summary: Signs.com pivots to Business Signs focus

Why It Matters: The website changed its main title and landing page to target business customers specifically. This suggests they are moving away from a general "custom signs" message to focus on higher-value professional clients.

What Changed:

• The main page title changed from "Custom Signs, Banners, Decals" to "Business Signs - Custom Business Signs & Signage Online."
• The navigation and header were simplified, removing several personal account links like "My Orders" and "My Quotes" from the top view.
• A large product directory was added to the main content area listing specific business use cases like "Trade Show Signs" and "Restaurant Signs."
• The "Chat With Us" link was updated to point specifically to the business signs section.