Summary: Partiful launches Crush mutual matching feature

Why It Matters: Partiful is moving beyond simple event planning into social discovery. By adding a "secret crush" matching tool for guests, they are increasing user engagement and giving people a reason to check the app during and after an event.

What Changed:

• Added a new feature called "Crush" that lets guests secretly mark people they like and matches them if the feeling is mutual.
• Cleaned up the homepage by removing repetitive text blocks and duplicate review sections.
• Reduced the number of visible trending templates on the main page.
• Shortened the overall page length by over 50% to make the site easier to scroll.