Summary: Gazprombank changes main offer to 100% cashback

Why It Matters: This shows a shift in what Gazprombank wants to promote to new customers. They are moving from a savings account focus to a cashback card.

What Changed:

  • The main promotional banner changed from "Up to 17% annual interest on savings account for new clients" to "100% cashback in supermarkets."
  • The countdown timer for the offer changed from 1 day to 27 days.
  • The call to action changed from "Learn more" for a savings account to "I want a card" for a cashback card.
  • A bullet point under "May be useful" for "Loyalty points program" was removed.
  • The premium card cashback offer changed from "10% more cashback in restaurants" to "10% more cashback on clothes and shoes."
  • The interest rate for "Gazprombank Bonds" changed from 16.09% to 15.85%.
  • The interest rate for "Savings Account" in the "Become a client" section changed from 17% to 16.5%.
  • "Fast transfers" and "Troika card" were removed from the list of quick links.
  • "Payment of taxes," "Scam brokers," and "Win a certificate" were added to the list of quick links.
  • "Frequent financial literacy questions" was added at the end of the content.
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