November 27, 2025 ongoing Get alerts for semrush.com

Summary: Semrush updates SEO tools with AI search + GEO

Why It Matters: Semrush changed how it talks about its main SEO tools. It now highlights AI and local search. This shows they are focusing on new ways people search.

What Changed:

  • The first bullet point changed from "One solution to win every search – from traditional SEO to GEO + AI Discovery" to "Uniting our leading traditional SEO tools with powerful AI search + GEO capabilities".
  • The number of keywords listed changed from "25 B" to "27 B".
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