Summary: Total Fitness launches 50% off February sale

Why It Matters: The competitor is using a heavy discount and a long-term promotion window to attract new members and lock in subscriptions early in the year.

What Changed:

• Added a "February Sale" banner offering 50% off for the first 4 weeks.
• Set a long expiration date for the promotion (February 28, 2026).
• Removed the main navigation menu links (Clubs, Trainers, About Us, Blog).
• Removed the list of specific club locations and their operating hours.
• Removed the footer section containing corporate links and social media icons.
• Removed the preview snippets for recent blog posts.