Summary: Ethics Archery adds new product categories

Why It Matters: This shows the competitor is selling more types of archery gear.

What Changed:

  • The "SHOP" menu now includes "ARROWS," "BOWS," "BROADHEADS," "DECOYS & CALLS," "FOR GLUE-ON POINTS," "INSERTS," "OUTDOOR GEAR," and "POINTS."
  • The "SHOP" menu reorganized existing items like "BULLETS," "INSERTS," and "OUTSERTS" into new sub-categories.
  • "Merch & Apparel" moved from a top-level menu item to a sub-item under "SHOP."
  • "Merch and Apparel" was removed from the main menu.
  • "Adjustable 5mm/.204 Internal Insert" was renamed to "Adj 5mm/.204 Internal Insert" and moved under "INSERTS."
  • "Adjustable Direct Bond Adapters" was moved under "FOR GLUE-ON POINTS" and renamed to "Adj Direct Bond Adapters."
  • "Adjustable Target Points" was moved under "POINTS" and renamed to "Target Points."
  • "Countersink Insert Systems" was moved under "INSERTS."
  • "Deep Six System" was moved under "INSERTS" and renamed to "Deep Six Inserts."
  • "Nock Bushings" was removed.
  • "Outsert Systems" was moved under "OUTSERTS" and renamed to "OUTSERTS."
  • "Screw-In Field Points" was moved under "POINTS."
  • "Spinning Inserts" was moved under "INSERTS" and renamed to "Spinning Insert w/Countersink Sleeve."
  • "Threaded Outsert Sleeves" was moved under "OUTSERTS."
  • New items were added under "FOR GLUE-ON POINTS": "Broadhead Adapters" and "Screw-In Direct Bond Systems."
  • New items were added under "INSERTS": "Spinning Inserts" and "Universal Footers w/End Cap."
  • New items were added under "POINTS": "Deep Six Field Points," "Point Weight Washers," "Screw-On Weights," "Small Game Heads," and "Spin Points."
  • The login link changed from /account/login to /customer_authentication/redirect.
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