Summary: Respond.io launches new tiered pricing plans

Why It Matters: The competitor has moved from a general product pitch to a structured pricing model. This makes it easier for different sized businesses to choose a plan and understand exactly what features they get for their money.

What Changed:

• Replaced the main homepage headline with "Plans Built to Scale Your Business."
• Added four distinct pricing tiers: Starter ($79/mo), Growth ($159/mo), Advanced ($279/mo), and Enterprise (Custom).
• Introduced a "Monthly Active Contact" (MAC) billing model where users pay based on the number of people they message.
• Added a detailed feature comparison table covering AI Agents, broadcast tools, and support levels.
• Included a new FAQ section to explain WhatsApp fees, AI usage costs, and the 7-day free trial.