Summary: Zendesk launches localized Australia site and event

Why It Matters: The company is focusing on the Australian market with local events and regional spelling. This shows they are trying to win more customers in that specific area.

What Changed:

• Updated the website title to include "Zendesk Australia."
• Changed spelling from "center" to "centre" and "maximize" to "maximise" for local users.
• Replaced the general "Zendesk Relate" event with a "CX Trends Digital Event" for the APAC region.
• Updated many links to point to the /au/ version of their pages.
• Added a new cookie consent and vendor list management tool at the bottom of the page.