September 27, 2025 ongoing Get alerts for apple.com

Summary: Apple adds new iPhone 16 and iPhone 16e models

Why It Matters: Apple is selling more iPhone models. This gives customers more choices.

What Changed:

  • The website added "Shop" and "Quick Links" sections to the main navigation.
  • The website added "Explore" and "Shop" sections for each product category (Mac, iPad, iPhone, Watch, Vision, AirPods, TV & Home, Accessories, Support).
  • The iPhone section now lists "iPhone 16" and "iPhone 16e" as new models.
  • The iPhone section removed "iPhone 16" and "iPhone 16 Plus" from the carrier deals.
  • The iPhone section added "iPhone 17 Pro," "iPhone Air," and "iPhone 17" to the carrier deals.
  • The website added new content for Apple TV+ shows and movies.
  • The website removed the "Apple TV+ FAM Gallery" section.
  • The website added new legal disclaimers for iPhone 16 and iPhone 16e carrier deals.
Track companies like apple.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →