Summary: Fillout changes homepage content

Why It Matters:

• Fillout is shifting its primary homepage focus from "Scheduling" to "Forms," indicating a strategic re-emphasis on its core form-building capabilities.
• This change suggests Fillout believes its form builder is a stronger or more broadly appealing value proposition for new visitors.
• The new messaging highlights key features of the form builder: ease of use, integrations, and collaboration, which are critical for attracting a wider audience.

What Changed:

• The "Scheduling" section on the homepage was replaced with a "Forms" section.
• The content under the main product description changed from:
  • "Scheduling"
  • "Book meetings on your calendar"
  • "Sync your calendar and set your availability"
  • "Book meetings for your whole team, for free"
  • "Reduce no-shows with automated reminders"
  • "Make a scheduling form →" (link to https://scheduling.fillout.com/new)
  • Image: "Image 8: Scheduling" (URL containing SchedulingImg.b93ea41e.png)
• To:
  • "Forms"
  • "Make any form, quiz or survey in minutes"
  • "Simple yet powerful form builder"
  • "Connect to 50+ native integrations"
  • "Analyze and collaborate on results with your team"
  • "Make a form →" (link to https://build.fillout.com/signup)
  • Image: "Image 8: Forms" (URL containing FormsImg.fc1f1649.png)