Summary: Formstack adds advanced lead tracking to sales forms

Why It Matters: The company is improving how they track where their customers come from. This helps them see which ads and marketing links are working best to find new buyers.

What Changed:

• Added hidden tracking fields to the "Talk to Sales" form, including GCLID and UTM parameters.
• Updated internal links to use the full "www.formstack.com" domain instead of the root domain.
• Added a new "Inferred Product Interest" field to their lead capture system.
• Shortened the "About Us" URL from /about-intellistack to /about.