January 3, 2026 ongoing Get alerts for wati.io

Summary: Wati rebrands as a WhatsApp growth platform

Why It Matters: The product is shifting its focus from general business messaging to specific growth and marketing results on WhatsApp. This suggests they want to attract customers looking for sales and revenue increases rather than just communication tools.

What Changed:

  • Changed the main headline from "business messaging platform" to "WhatsApp growth platform."
  • Updated website links to remove the "www" prefix for a cleaner URL structure.
  • Added rocket emojis to the "WhatsApp Business Calling" announcement banner.
  • Removed a large section of footer text containing multi-language copyright notices and social media links.
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