Summary: Aveda adds Pure Abundance™ collection

Why It Matters: Aveda added a new product line for hair volume. This could mean they are trying to get more customers who want thicker hair.

What Changed:

• The "Pure Abundance™" collection was added under "HAIR & SCALP" -> "FEATURED COLLECTIONS".
• The order of the "Try 4 Free Samples & Free Shipping on $55+" and "Take our hair quiz" links changed at the top of the page.
• A "Live Chat" link was added.