Summary: BuiltWith adds "free forever" individual lookups

Why It Matters: The competitor is making it easier for new users to try their tool without paying. They are also being very clear about how easy it is to cancel paid plans.

What Changed:

• Added a clear promise that individual site lookups are free forever.
• Moved pricing plans and feature lists to the main page view.
• Added a "Per Year" discount option for all paid plans.
• Listed specific CRM integrations like Pardot, Zoho, and Close.io more prominently.
• Added a "free t-shirt" offer for users who stay for three months.
• Simplified the page by removing the video and several external news links.