Summary: IMPOSSIBREW launches Brut IPA Limited Edition

Why It Matters: The competitor is expanding its product line with a zero-sugar option and has updated its website to emphasize social proof and trust guarantees.

What Changed:

• Added a new "Brut IPA (Zero Sugar)" limited edition product to the top banner and navigation.
• Added a "100k+ Happy Customers" social proof badge to the footer.
• Added a "30 Day money-back guarantee" trust signal to the footer.
• Moved the "Refer a Friend" link to a more prominent position in the main navigation.
• Updated the "Limited Editions" menu to include the new IPA and removed the "Save up to 30%" banner.