Summary: Biossance changes homepage offer to 25% off

Why It Matters: This shows Biossance is changing its main sales push. They moved from a gift with purchase to a direct discount on specific products.

What Changed:

  • The main offer changed from "3-PC MYSTERY GIFT WITH $75+" to "ENDS SOON | 25% OFF HYDRATION ESSENTIALS".
  • The "Core Routines" offer changed from "40% OFF💥" to no specific discount mentioned in the main navigation.
  • A new section "ILLUMINATE YOUR WORLD" was added, featuring new products like "PRO-PEPTIDEâ„¢ LIP PERFECTOR IN COSMIC COCOA" and "BRIGHT BESTSELLERS SET".
  • A new "RADIANCE RITUAL TRIO" bundle was added.
  • A new "8 DAYS OF RADIANCE ADVENT CALENDAR" was added.
  • The email signup pop-up changed from "YOU’VE WON! 20%off" with a spin wheel to "Want 20% off?" with a direct offer.
  • The "spin for a chance to save!" pop-up was removed.
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