Summary: Search Atlas launches free AI Search Summit

Why It Matters: The competitor is using a free event to capture leads interested in "Generative Engine Optimization" (GEO) and AI search visibility.

What Changed:

• Added a prominent call-to-action for a "100% Free" 3-day AI Search Summit.
• Updated the homepage title tag to lead with the product name.
• Reorganized the testimonial section to repeat key social proof from industry experts.
• Expanded the footer and navigation links to include a merch store and research pages.