Summary:
Casey's Toys launches dedicated "Toys on sale" page
Why It Matters:
The store is shifting its focus toward discount-driven shoppers. By changing the page title and adding many brand filters to the sale section, they are making it easier for customers to find specific deals.
What Changed:
- The page title changed from "Toys, Games and Hobbies" to "Toys on sale."
- A massive list of brand filters was added to the sale page, including Barbie, Bluey, and LEGO.
- Navigation links were updated to point directly to the "special" deals section.
- The "close" button on the top banner now redirects users to the specials page instead of the homepage.