Summary: Casey's Toys launches dedicated "Toys on sale" page

Why It Matters: The store is shifting its focus toward discount-driven shoppers. By changing the page title and adding many brand filters to the sale section, they are making it easier for customers to find specific deals.

What Changed:

  • The page title changed from "Toys, Games and Hobbies" to "Toys on sale."
  • A massive list of brand filters was added to the sale page, including Barbie, Bluey, and LEGO.
  • Navigation links were updated to point directly to the "special" deals section.
  • The "close" button on the top banner now redirects users to the specials page instead of the homepage.
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