Summary: Triple Whale launches Compass for unified measurement

Why It Matters: The platform is moving from general measurement descriptions to a branded, specific tool called Compass. This suggests they are bundling their attribution and testing features into a more formal product offering to compete with other high-end analytics tools.

What Changed:

• Replaced the general "Unified Measurement" description with "Compass," a specific tool that combines MTA, MMM, and incrementality testing.
• Updated the homepage slider to emphasize "60+ integrations" instead of repeating ROI statistics.
• Minor text cleanup in the footer section.