Summary: Photobox changes main discount offer

Why It Matters: This changes the main deal customers see. It could affect what they buy.

What Changed:

  • The main discount changed from "50% off books, calendars and wall art & 40% off everything else when you spend £40" to "Free extra pages on photo books and 40% off everything else when you spend £25".
  • The discount code changed from "GIFT25" to "GIVEJOY".
  • The main headline changed from "Make it merry, make it last" to "It's gifting season".
  • The specific offer for photo books changed from "50% off photo books when you spend £40" to "Up to 96 free extra standard pages on books".
  • The specific offer for wall art changed from "50% off wall art when you spend £40" to "40% off wall art when you spend £25".
  • A new offer for calendars was added: "40% off calendars when you spend £25".
  • The number of Trustpilot reviews increased from 151407 to 151434.
  • The customer reviews shown on the page were updated.
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