Summary: Zoho CRM adds Agentic AI and "CRM for Everyone"

Why It Matters: The product is moving beyond traditional sales teams to include more employees and is adding advanced AI tools like agents and generative features to automate work.

What Changed:

• Added "CRM for Everyone" as a new core customization feature.
• Introduced "AI Agents" and "Agentic AI" capabilities to the Zia platform.
• Added "Generative AI" and "AI for emails" to the feature list.
• Launched "DAP" (Digital Adoption Platform) to help users learn the software.
• Added "Procurement" and "Spend" as new business finance products.
• Updated the navigation to focus heavily on CRM-specific pricing and developer tools.