Summary: Product Alliance increases lifetime access price

Why It Matters: The company is testing a higher price point for its main bundle. They also removed a free lesson offer, which suggests they are moving away from free lead magnets toward direct sales.

What Changed:

• The "Lifetime Product Alliance" bundle price increased from $699 to $700.
• The original "anchor" price for the bundle was lowered from $999 to $850.
• A free 32-minute video lesson featuring a Google PM mock interview was removed from the bottom of the page.