Summary: Campaign Monitor launches new Lite and Essentials plans

Why It Matters: The product has restructured its pricing and features into new tiers. This makes it easier for smaller businesses to start with lower costs while paying extra for specific advanced tools.

What Changed:

• Added a new "Lite" plan for beginners with a 5x monthly email send limit.
• Added an "Essentials" plan that offers unlimited email sends and priority support.
• Introduced an "AI Writer" tool across the new plans to help users create email content.
• Changed how advanced features are sold, allowing Essentials users to buy add-ons like "Time Zone Sending" and "Engagement Segments."
• Included "Prebuilt Journeys" and "Transactional Emails" in the entry-level Lite tier.