February 1, 2026 ongoing Get alerts for crisp.chat

Summary: Crisp launches Hugo AI support agent

Why It Matters: The company is moving from general AI tools to a specific, branded AI agent named Hugo. This suggests a shift toward more autonomous customer support automation.

What Changed:

  • Added a new top banner promoting "Hugo," a brand new AI-powered support agent.
  • Updated the main navigation menu to replace the general "AI" link with a direct link to "AI Agent" (Hugo).
  • Added a new call-to-action in the footer inviting users to "Meet Hugo."
  • Linked several navigation items to a new external domain (hugo.ai).
Track companies like crisp.chat
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →