Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving from simple keyword tracking to providing detailed listener profiles. This helps users understand exactly who is hearing their brand mentions or competitor ads.

What Changed:

• Updated the main headline to focus on brand monitoring.
• Added a large section detailing new audience demographic data, including age, gender, income, and political leaning.
• Introduced "Reach Score" details to explain how they measure podcast influence.
• Added "Sponsor Intelligence" to identify which brands are advertising on specific shows.
• Included new tracking for host and guest networks to show connections between people.
• Added global chart rankings for over 110 countries.
• Updated the searchable episode count from 51.4M to 51.5M.