Summary: Trilogy Jewellers launches new referral program

Why It Matters: The company is now using its existing customer base to find new buyers. This could lower their cost to find customers and increase trust through word-of-mouth recommendations.

What Changed:

  • Added a "Refer and Earn" program where customers get rewards for sharing unique links.
  • Added a detailed FAQ and Terms of Service section for the referral system.
  • Updated the homepage to show a live list of 100 luxury watches with prices and filters.
  • Added a brand-specific navigation menu featuring Rolex, Patek Philippe, and Audemars Piguet.
  • Introduced a newsletter sign-up and a cookie consent banner.
  • Added a 24-month warranty and free insured delivery badges to the main shop page.
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