Summary: Surfer launches AI Search Visibility tracking

Why It Matters: The product is shifting focus from traditional Google SEO to "AI Search Optimization." It now helps users track if their brand is mentioned in ChatGPT, Perplexity, and Gemini.

What Changed:

• Added "AI Tracker" to monitor brand presence across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Introduced new pricing tiers: Discovery ($49), Standard ($99), Pro ($182), and Peace of Mind ($299).
• Added "Mention Gap" and "Sentiment Analysis" features to see how AI models frame a brand compared to competitors.
• Launched an "AI Search Optimization Masterclass" to educate users on this new category.
• Updated the value proposition to focus on "winning AI search" rather than just ranking in Google.